Secrets of conversion driven websites revealed! How to turn your website into a revenue generating asset that helps your website sell more.

Your website, especially as an entrepreneur, is your 24/7 marketing and sales force, representing your brand, presenting your offer and should be transforming your traffic into leads and sales. If it isn’t, the reality is that your website may simply be an online sales brochure.

Many business owners think that having a website is about being found on Google, tells people about their products and services, and has their contact information - it’s a typically passive role that many think just needs to show presence, show some information and look professional. But with the increase in online products and services, if you’re not taking advantage of your websites capabilities to create more revenue for you, you’re missing out on sales.

Website ROI  

Building a website requires resources – most entrepreneurs pay somebody to build the site – which not only takes time to build but are also charged for any changes made after the website has been published, as well as invest in a marketing strategy. Delegating any of these services costs money and it’s not always going to be on your time. Many feel hostage to a developer or webmaster, where turn-around may not align with business needs, resulting in frustration where you could spend a lot of money, without having much to show for it. By taking a conversion driven approach to building your website, you can start helping your website sell more and create more leads that can sustain an income stream for you over the long term, with a minimal cost outlay. As an entrepreneur and growing a business, time is money, no matter how you look at it and you really want to create an asset for yourself that not only gives you a return on your investment but that also frees you up to spend time on the things that are important to you and that you love to do – isn’t that after all what entrepreneurship is all about – freedom?  

Make your website part of your marketing strategy  

Turn your website into a sales asset by making your website part of your marketing strategy. That way you can target your audience so that you attract more customers who will buy from you and turn your website traffic into sales.  

Whether you’re creating a new website or revamping a current one, here are our top 5 secrets that will positively impact your website conversions and help your website sell more: 

1. Critical website pages

Homepage

Your Homepage will (almost) always get you more ORGANIC traffic through SEO and word-of-mouth so it’s worthwhile giving your homepage some serious thought.  

  • Be specific about who you’re targeting. In the age of the internet, specificity rules and you can’t be everything to everyone. Consider if you are speaking your audiences’ language in terms of solving a specific problem or challenge they may have. Check out our Perfect Client Persona Profiler to really understand your target audience.
  • Make it easy for your visitor to take the next step. Keep it simple and don’t give them too many choices on what to do next. 
  • Does your homepage pre-qualify and weed out prospects? You have to think quality over quantity to make more conversions. You want to attract web visitors that are actually going to buy from you as opposed to getting a lot of traffic that don’t generate any leads or sales. 
  • Once you understand where your conversions are, you’ll know where to invest more time, money and attention to leverage your traffic to further increase your conversions. 

About Us

About “us” is really about “them” – can your website visitor easily imagine successful outcomes when they hire or purchase from you? 

  • People buy from people. People want to relate and connect with people who can understand and solve their problems. By sharing engaging information that they can relate to, you build credibility and trust that you can indeed solve a problem they have. 
  • Give your audience a process of how working with you actually works. Take the guess-work out of how you would solve their problem. You want to provide them with a clear guideline as to how you work so that they know what to expect from you once they’ve bought from you. 

Product and offer page 

For best results in providing details on the products and/or services you offer, you want to use a dedicated web page to keep your visitors focused on the exact action you want them to take. A rule of thumb here is if you confuse - you lose

  • Make it easy for your visitor to take the next step. Keep it simple and don’t give them too many choices on what to do next. 
  • Highlight benefits and features of each offering or service clearly with a strong call-to-action. If your visitor likes what they see, you want them to be able to take action immediately. Help them buy from you by making it easy for them to take the next step. 
  • You might have a store or multiple programs but the trick here is to eliminate choice and direct them as to what they should do first. If you give people too many options, they may not choose any of them. 
  • Include a call-to-action (CTA) prompt in your navigation as well as on your dedicated product or offer pages. Note that a CTA doesn’t necessarily mean you have to be selling something. It could be a consultation, a download or a give-away, but it should be something they have to do in exchange for something - typically money or information, that is aligned to your marketing strategy.  

Blog

Firstly, let’s clarify the concept of blogging. You don’t have to have a blog on your business website and if you do want to have a blog, it doesn’t mean that you have to have WordPress. If you choose to blog, you might want to consider: 

  • It’s not 2009 anymore where people think they need to flood their websites and users with blog content to get rated on Google. What Google and users really want is to see more in-depth content that demonstrates your expertise, shows your passion and adds value to people’s lives. This is a great opportunity to share video, images and other media that Google and your users would consider to be high-value content. 
  • You also need to be comfortable that some people will agree with you and some people won’t. But know that the people who do agree with you will more likely share what it is you are talking about or buy from you. 
  • People are inundated with information and as Sam Horn, a leader in messaging and branding, says: “People don’t want information, people want epiphanies”. It’s therefore worthwhile relooking your blogging strategy with a more targeted approach that provides valuable content with clear CTA’s to your product or service offering. This is the content that you then share on social media that directs them back to your website. Again, if you focus on quality over quantity, you can leverage great content to grow your business. 

2. Give away FREE high-value content  

Whether it be through your blog or “opt-in give-aways”, this is your ultimate marketing tool in helping your website sell more. People don’t care about you or your business, other than what’s in it for them. The more value you can give them, the more likely they’ll buy from you without you having to do a sales-pitch. By giving away free high-value content, you automatically build credibility and trust in the products you charge for. 

3. Focus on conversion and not just information  

Give your visitor direction on what to do next and make sure those action steps are easy to follow. Any call-to-action must be clear and easy to complete. Take note of asking for irrelevant information as this makes people suspicious and therefore, they’ll just click off. Whether you’re providing information or asking for information, you want to consider the impact of how many clicks your visitor is making and how those clicks can be converted into a lead, a step closer to a sale or a sale. 

4. Make navigation easy  

Give your visitor direction on what to do next and make sure those action steps are easy to follow. Any call-to-action must be clear and easy to complete. Take note of asking for irrelevant information as this makes people suspicious and therefore, they’ll just click off. Whether you’re providing information or asking for information, you want to consider the impact of how many clicks your visitor is making and how those clicks can be converted into a lead, a step closer to a sale or a sale. 

5. Your website must be mobile responsive – period!  

No more pinch-and-zoom. Any analytics tool will show that mobile users far outweigh any other device. If you're not mobile responsive, you're losing out on leads and sales.


BUILD YOUR OWN CONVERSION DRIVEN WEBSITE!
We use and recommend Leadpages to our clients. Here’s why:

  • Their templates are already conversion tested. Take the guesswork out of building your site with their fully customizable, code-free, drag and drop builder. 
  • No tech or coding skills required. Really – it’s that simple and easy! Which means no developer costs and you can change and update your website as and when you need to. 
  • Get more traffic with unlimited landing pages, pop-ups and alert bars that you can publish anywhere. 
  • Is SEO ready - all you need to do is include your Google Analytics ID.
  • Easy traffic analytics and performance tracking dashboard. 
  • Turn traffic into leads with their built-in Lead Magnet Delivery System to automatically email digital files and 'opt-in give-aways’ whenever a new subscriber joins your list. 
  • Easily connect and integrate your favorite online marketing and sales apps. 
  • Automatic social media linking, sharing and Facebook pixel tracking
  • Mobile responsive. Optimize how your content displays on desktop, tablet and mobile with their device-specific preview. 
  • The latest digital marketing education and marketing resources that will show you how to drive more traffic, leads and sales through your website. 
  • Unlimited landing pages that directly link to Facebook to drive your marketing campaigns.
  • Save money with a 30% discount, free domain and free hosting on annual subscriptions.
START YOUR FREE TRIAL AND START CONVERTING

Affiliate disclosure: We are a Leadpages affiliate which means we will earn a commission for purchases you make directed from our site, at no additional cost to you. See our full affiliate disclaimer here.

Secrets of conversion driven websites revealed! How to turn your website into a revenue generating asset that helps your website sell more.

Your website, especially as an entrepreneur, is your 24/7 marketing and sales force, representing your brand, presenting your offer and should be transforming your traffic into leads and sales. If it isn’t, the reality is that your website may simply be an online sales brochure.

conversion driven websites

Many business owners think that having a website is about being found on Google, tells people about their products and services, and has their contact information - it’s a typically passive role that many think just needs to show presence, show some information and look professional. But with the increase in online products and services, if you’re not taking advantage of your websites capabilities to create more revenue for you, you’re missing out on sales.

Website ROI  

Building a website requires resources – most entrepreneurs pay somebody to build the site – which not only takes time to build but are also charged for any changes made after the website has been published, as well as invest in a marketing strategy. Delegating any of these services costs money and it’s not always going to be on your time. Many feel hostage to a developer or webmaster, where turn-around may not align with business needs, resulting in frustration where you could spend a lot of money, without having much to show for it. By taking a conversion driven approach to building your website, you can start helping your website sell more and create more leads that can sustain an income stream for you over the long term, with a minimal cost outlay. As an entrepreneur and growing a business, time is money, no matter how you look at it and you really want to create an asset for yourself that not only gives you a return on your investment but that also frees you up to spend time on the things that are important to you and that you love to do – isn’t that after all what entrepreneurship is all about – freedom?  

Make your website part of your marketing strategy  

Turn your website into a sales asset by making your website part of your marketing strategy. That way you can target your audience so that you attract more customers who will buy from you and turn your website traffic into sales.  

Whether you’re creating a new website or revamping a current one, here are our top 5 secrets that will positively impact your website conversions and help your website sell more: 

1. Critical website pages

Homepage

Your Homepage will (almost) always get you more ORGANIC traffic through SEO and word-of-mouth so it’s worthwhile giving your homepage some serious thought.  

  • Be specific about who you’re targeting. In the age of the internet, specificity rules and you can’t be everything to everyone. Consider if you are speaking your audiences’ language in terms of solving a specific problem or challenge they may have. Check out our Perfect Client Persona Profiler to really understand your target audience.
  • Make it easy for your visitor to take the next step. Keep it simple and don’t give them too many choices on what to do next. 
  • Does your homepage pre-qualify and weed out prospects? You have to think quality over quantity to make more conversions. You want to attract web visitors that are actually going to buy from you as opposed to getting a lot of traffic that don’t generate any leads or sales. 
  • Once you understand where your conversions are, you’ll know where to invest more time, money and attention to leverage your traffic to further increase your conversions. 

About Us

About “us” is really about “them” – can your website visitor easily imagine successful outcomes when they hire or purchase from you? 

  • People buy from people. People want to relate and connect with people who can understand and solve their problems. By sharing engaging information that they can relate to, you build credibility and trust that you can indeed solve a problem they have. 
  • Give your audience a process of how working with you actually works. Take the guess-work out of how you would solve their problem. You want to provide them with a clear guideline as to how you work so that they know what to expect from you once they’ve bought from you. 

Product and offer page 

For best results in providing details on the products and/or services you offer, you want to use a dedicated web page to keep your visitors focused on the exact action you want them to take. A rule of thumb here is if you confuse - you lose

  • Make it easy for your visitor to take the next step. Keep it simple and don’t give them too many choices on what to do next. 
  • Highlight benefits and features of each offering or service clearly with a strong call-to-action. If your visitor likes what they see, you want them to be able to take action immediately. Help them buy from you by making it easy for them to take the next step. 
  • You might have a store or multiple programs but the trick here is to eliminate choice and direct them as to what they should do first. If you give people too many options, they may not choose any of them. 
  • Include a call-to-action (CTA) prompt in your navigation as well as on your dedicated product or offer pages. Note that a CTA doesn’t necessarily mean you have to be selling something. It could be a consultation, a download or a give-away, but it should be something they have to do in exchange for something - typically money or information, that is aligned to your marketing strategy.  
Drive more website sales

Blog

Firstly, let’s clarify the concept of blogging. You don’t have to have a blog on your business website and if you do want to have a blog, it doesn’t mean that you have to have WordPress. If you choose to blog, you might want to consider: 

  • It’s not 2009 anymore where people think they need to flood their websites and users with blog content to get rated on Google. What Google and users really want is to see more in-depth content that demonstrates your expertise, shows your passion and adds value to people’s lives. This is a great opportunity to share video, images and other media that Google and your users would consider to be high-value content. 
  • You also need to be comfortable that some people will agree with you and some people won’t. But know that the people who do agree with you will more likely share what it is you are talking about or buy from you. 
  • People are inundated with information and as Sam Horn, a leader in messaging and branding, says: “People don’t want information, people want epiphanies”. It’s therefore worthwhile relooking your blogging strategy with a more targeted approach that provides valuable content with clear CTA’s to your product or service offering. This is the content that you then share on social media that directs them back to your website. Again, if you focus on quality over quantity, you can leverage great content to grow your business. 

2. Give away FREE high-value content  

Whether it be through your blog or “opt-in give-aways”, this is your ultimate marketing tool in helping your website sell more. People don’t care about you or your business, other than what’s in it for them. The more value you can give them, the more likely they’ll buy from you without you having to do a sales-pitch. By giving away free high-value content, you automatically build credibility and trust in the products you charge for. 

3. Focus on conversion and not just information  

Give your visitor direction on what to do next and make sure those action steps are easy to follow. Any call-to-action must be clear and easy to complete. Take note of asking for irrelevant information as this makes people suspicious and therefore, they’ll just click off. Whether you’re providing information or asking for information, you want to consider the impact of how many clicks your visitor is making and how those clicks can be converted into a lead, a step closer to a sale or a sale. 

4. Make navigation easy  

Give your visitor direction on what to do next and make sure those action steps are easy to follow. Any call-to-action must be clear and easy to complete. Take note of asking for irrelevant information as this makes people suspicious and therefore, they’ll just click off. Whether you’re providing information or asking for information, you want to consider the impact of how many clicks your visitor is making and how those clicks can be converted into a lead, a step closer to a sale or a sale. 

5. Your website must be mobile responsive – period!  

No more pinch-and-zoom. Any analytics tool will show that mobile users far outweigh any other device. If you're not mobile responsive, you're losing out on leads and sales.


BUILD YOUR OWN CONVERSION DRIVEN WEBSITE!
We use and recommend Leadpages to our clients. Here’s why:

  • Their templates are already conversion tested. Take the guesswork out of building your site with their fully customizable, code-free, drag and drop builder. 
  • No tech or coding skills required. Really – it’s that simple and easy! Which means no developer costs and you can change and update your website as and when you need to. 
  • Get more traffic with unlimited landing pages, pop-ups and alert bars that you can publish anywhere. 
  • Is SEO ready - all you need to do is include your Google Analytics ID.
  • Easy traffic analytics and performance tracking dashboard. 
  • Turn traffic into leads with their built-in Lead Magnet Delivery System to automatically email digital files and 'opt-in give-aways’ whenever a new subscriber joins your list. 
  • Easily connect and integrate your favorite online marketing and sales apps. 
  • Automatic social media linking, sharing and Facebook pixel tracking
  • Mobile responsive. Optimize how your content displays on desktop, tablet and mobile with their device-specific preview. 
  • The latest digital marketing education and marketing resources that will show you how to drive more traffic, leads and sales through your website. 
  • Unlimited landing pages that directly link to Facebook to drive your marketing campaigns.
  • Save money with a 30% discount, free domain and free hosting on annual subscriptions.
conversion driven websites

Affiliate disclosure: We are a Leadpages affiliate which means we will earn a commission for purchases you make directed from our site, at no additional cost to you. See our full affiliate disclaimer here.

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